To advance cutting-edge, sports-specific research, educate current and future sports professionals, improve the physical and emotional lives of current and former athletes, and harness the power of sport to inspire positive social change.
Creative Collaboration: We seek connections across disciplines and will continually work together to seek out new and creative ways to solve the issues and challenges that face the sports industry.
Responsibility: We never forget our responsibility to care for athletes and improve their physical and emotional well-being.
Open Dialogue: We be a forum the free exchange of ideas so that all have the voice to propose solutions to problems facing the sports industry and society at large.
Empowerment: We work with athletes and give them the tools and skills necessary to improve the lives of others.
Passion: We approach our work with the same passion that athletes have for achieving their goals and fans have for supporting their teams.